

An unforgettable fusion of spices, rose and woods with an illuminating aura. Aurora, the goddess of the dawn, is the inspiration for this fragrance. A vision of loveliness, her chariot travels across the sky, painting it with rose-tinted hues as the sun rises. Aurora’s purple cloak billows behind her as she scatters rose petals in her wake. This scent captures the optimism of a new day and the eternal glamour of our inspirational goddess, Aurora.
Electimuss London creates daring and opulent scents, for lovers of fragrances who seek and appreciate the best in quality, creativity and individuality.
Their inspiration stems from Ancient Rome and the Romans’ obsession for perfume, which vibrant stories and rituals serve as the foundation for all their fragrances. Electimuss means “to choose the best” in Latin and that ethos is at the heart of the brand.
Sharing their obsession, ELECTIMUSS creates the finest compositions with the expertise of world-class perfumers who use rare and precious oils and resins, carefully blending them with precision and attention. By crafting unique scents, the brand aims to empower personal expression through the art of perfume.
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In the Collection
‘I still remember the smell of freshly picked citrus fruits in my grandmother's garden. That's where it all began.’ These words from Marco Genovese capture the essence of his olfactory journey. Today, this Italian perfume designer is recognised worldwide for his luxurious and innovative creations. With his resolutely original approach to niche perfumery, he transforms each fragrance into a work of olfactory art, captivating luxury perfume lovers around the world.
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