FO'AH celebrates two major cultures of perfume: France, the birthplace of modern perfumery, and the Middle East, the land of enchanting scents.
The embodiment of this meeting of two worlds of perfumery is expressed by FOAH through an ancient symbol of the hospitality of the Emirati culture: the palm tree.
It was in its beneficial, fragrant shade that travelers along the Silk Road stopped to rest, trade and exchange stories, philosophies and new ideas.
This palm tree also gave its theme to the "Mémoires d'une Palmeraie" collection. At the heart of these five fragrances is a note that is emblematic of the House and exclusive to it: the scent of the palm tree in bloom.