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The Electimuss Brand
Electimuss London creates daring and opulent scents, for lovers of fragrances who seek and appreciate the best in quality, creativity and individuality.
Their inspiration stems from Ancient Rome and the Romans’ obsession for perfume, which vibrant stories and rituals serve as the foundation for all their fragrances. Electimuss means “to choose the best” in Latin and that ethos is at the heart of the brand.
Sharing their obsession, ELECTIMUSS creates the finest compositions with the expertise of world-class perfumers who use rare and precious oils and resins, carefully blending them with precision and attention. By crafting unique scents, the brand aims to empower personal expression through the art of perfume.
The Electimuss Story
Electimuss is a UK-based independent perfume house specializing in creating luxury fragrances of exceptional quality. Founded in 2015 by friends Jason Collison & Luke Granger, the brand was born from their desire to establish a fragrance line that reflected their personalities and passion for history, and in particular that of Ancient Rome, whose splendour and luxurious, decadent lifestyle once radiated throughout the known world.
The Founders
Jason Collison and Luke Granger founded Electimuss London driven by their shared passion for history. Their goal was to create a brand inspired by Ancient Rome and the Romans’ fascination with perfume, honoring the era’s stories, rituals, and traditions. Working with some of the world’s most talented perfumers, they craft unique and distinctive scents for fragrance enthusiasts who value exceptional quality, creativity, and individuality.
Our Curator's Review
"I selected Electimuss because the founders of the Brand see perfume as a total art form. When I analyse their creations, I find that their inspiration from ancient Rome goes far beyond simple storytelling. The perfumers succeed in translating this historical heritage into perfectly contemporary compositions, presented in bottles that are true works of art. I recommend Electimuss to discerning connoisseurs for the exceptional quality of their fragrances, their meticulous use of rare raw materials, and olfactory signatures that do not seek to follow trends but to create their own path in luxury perfumery."
What's New
Caspian Cherry
Electimuss unveils Caspian Cherry, the latest creation by perfumer Kevin Mathys. This fragrance is all about discovery and exploring new experiences. Caspian Cherry is an ode to epicureanism: a bold, bewitching fragrance that sublimates the sumptuous scent of cherries, enhanced by refined gourmand notes for unrivalled elegance.
The Eternal Collection
Perfume was an essential part of Roman lifestyle and culture, and has played a key role in the evolution of modern perfumery. With the Eternal collection, ELECTIMUSS pays homage to the timeless splendor of perfume and their unwavering admiration for Rome, the Eternal City.
The Explorer Collection
The new Explorer collection draws its inspiration from the rich cultures and refined civilizations discovered by the Romans. Exploration was one of the pillars of Roman society. Whether travelling continents and oceans to open up new trade routes, or deepening their inner world through philosophy and intellectual quest, the Romans pushed back almost all limits. With this collection, ELECTIMUSS celebrates the effervescence of discovery and the conquest of new horizons.
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The Nero Collection
The Nero collection pays tribute to the exploration of the arts. Poet, musician, artist and actor, Emperor Nero was renowned for his pronounced taste for pleasure. His reign was distinguished by unparalleled extravagance, grandiose festivities and a fierce passion for creativity and artistic expression. This collection, in the image of the emperor who inspired it, is bold, finely crafted and vibrantly energetic.
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The Lustrous Collection
For the Romans, the stars represented a sacred connection with the gods. Their astronomers and astrologers scanned the heavens for answers and meaning in their daily lives. The Lustrous collection pays tribute to the beauty and mystery of the firmament, celebrating the wonders that Romans, just like people today, can discover by looking up at the stars.
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The Consort Collection
The successes of the Romans were as much about collaboration as conquest. The Consort collection pays tribute to the art of collaboration and invites us to explore perfumery ingredients in a new light. For this collection, ELECTIMUSS has associated with the most talented perfumers to reinvent and redefine the most emblematic ingredients, offering new and inspiring olfactory perspectives.
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The Emperor Collection
The emperors of the Roman Empire had access to the very finest. The Emperor collection pays tribute to this quest for excellence, featuring the rarest and most precious ingredients. These fragrances, worthy of imperial grandeur, are for connoisseurs and those who are content with only the most refined and memorable compositions.
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About Electimuss
Electimuss stands for excellence in the world of luxury fragrance, drawing its inspiration from the olfactory riches of ancient Rome. The London-based niche and luxury perfume house, named after the Latin word for ‘choose the best’, stands out in the world of niche fragrances for its pursuit of absolute excellence and uncompromising commitment to quality.
Each Electimuss creation is an ode to ancient Roman rituals, where fragrances played a central role in daily life, from religious ceremonies to festive celebrations. This fascination with ancient Rome is not only reflected in the olfactory compositions, but also in the sophisticated design of the bottles, whose aesthetic is directly inspired by Roman architecture.
As a creator of luxury fragrances, Electimuss works with the world's most talented perfumers, such as Julien Rasquinet and Christian Provenzano, to create daring compositions containing 25 to 30% pure concentrate. This generosity in noble raw materials guarantees exceptional staying power and a remarkable trail, the hallmarks of the brand.
In the selective world of niche fragrances, Electimuss stands out for its intense, voluptuous creations, combining rare and precious ingredients. Each fragrance is an invitation to a sensory voyage, recalling the days when the Romans travelled the Silk Road in search of the most refined essences.
