Arturetto Landi is Italian, trained as a chemist, and became a perfumer by chance. A temporary job at a fragrance company in England changed his path. After growing up on the Italian Riviera with a father who was a chef, he trained at H&R in Holzminden, then worked in New York, Paris, Tokyo, Hamburg, Vienna, and Dubai.
The Middle East introduced him to agarwood, which became the backbone of his work. His style is expansive, dense, and theatrical. He likes warm, woody, leathery oud, combined with resins, ambers, flowers, and spices. Contrasts prevail over restraint.
In 2014, he launched his own house. His philosophy can be summed up in five words: modesty, patience, imagination, passion, discernment.


