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The Brand
VELVET VELO was born from the encounter between the softness of velvet and the speed of momentum, from the imagination of its founder, Serge Rach. Passionate about cycling and sailing, he infused his brand with the imprint of the luxury world from which he came.
With the anagram of LOVE at its heart, the primary element of the brand’s philosophy, VELVET VELO unfolds a world of emotionally charged fragrances, clothing and accessories.
Designed to navigate between the sea and the mountains, VELVET VELO fragrances unfold their sensory signature, enduring and subtle, thanks to their water base. Through carefully selected ingredients, they diffuse an intense emotional richness of love and joy, for more velvet in everyday life!
The Story
VELO - LOVE: 4 letters to celebrate love; at the heart of the philosophy of the brand and its founder. A fusion between the velocity of the wheel and the softness of velvet, VELVET VELO is an ode to nature, and invites us to return to our roots in order to regenerate the very notion of luxury.
Products that are purer, truer, closer to nature, stripped of the superfluous to return to the essential; their very essence. To equip tireless explorers of new territories, new spaces and new sensorialities.
The Founder
SERGE RACH, President of the Avemi Luxury Distribution Group which distributes prestigious luxury and perfume brands worldwide, is a sportsman and adventurer at heart. An avid swimmer, sailor and cyclist, he has now founded his own perfume brand: VELVETVELO. For Serge, VELVETVELO is a quest: "Even today, I'm still looking for who I am and where I want to go. It's this quest that is expressed in Un Homme à la mer; it's my sensitivity that inhabits Rue des Mimosas; it's above all my love for Love that gave birth to Archimède in Love. Everything is perpetual motion; the field of possibilities is always open, and if I don't know the future and I'm always on the way, I move forward with velvet steps, guided by love."
"A spirit of adventure and surpassing oneself animates the brand with the double V, like a bridge stretched between the world of luxury and that of sport, between water and light, between the strength of the body and the softness of velvet. VELVETVELO celebrates gentleness as an ode to life, to nature and to new forms of luxury that are no longer about possession, but about experience. A collection of high-performance, innovative and diffusive fragrances that respect the environment and the skin's microbiota, thanks to their aqueous base and their own formulations. Olfactory pleasure on the skin".
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