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The ARgENTUM Brand
Founded in 2012 in London, ARgENTUM was created to share the extraordinary benefits of silver in skincare. Utilising their unique skin-boosting formulation of Silver Hydrosol & DNA HP, every product is born from science and crafted with love ~ a dream made real.
Hero product la potion infinie is ARgENTUM’s award-winning and hydrating day & night silver moisturiser that improves the appearance of skin tone and texture while supporting the microbiome for visibly healthier skin. From skincare to fragrance, lifestyle and beyond, ARgENTUM invites you to discover the beauty in balance.
The ARgENTUM Story
Waking from a dream about the healing power of silver, Joy Isaacs set about establishing ARgENTUM in 2012. A conversation with dermo-cosmetic scientist Dr Gilbert Mouzin led to the formulation of the brand’s patented fusion of Silver Hydrosol & DNA HP.
ARgENTUM launched with la potion infinie, a day and night silver cream backed by clinical trials and an ISO calculation of 99.2% from natural origins. Soon, the skincare collection expanded with the fusion of Silver Hydrosol & DNA HP at its heart.
ARgENTUM then unveiled a range of eaux de parfums in 2022, lovingly created with master perfumer Delphine Thierry. The unique collection evokes the 12 archetype energies that are key to the brand which began with signature scent No.0 ~ BECOME.
The Founder of ARgENTUM
Joy grew up in South Africa, where she encountered the healing power of silver. Joy’s move to the United Kingdom established her initial career path, beginning in Corporate Finance, before entering the world of luxury marketing. After starting a family, Joy experienced the power of silver once again when it helped heal a severe infection after major surgery. This stayed in Joy’s subconscious, only to resurface in a dream about harnessing the healing power of silver in skincare. After this vivid dream, Joy began her journey into the creation of ARgENTUM ~ delivering science-backed skincare and fragrance that encompasses the psychology of beauty.
Our Curator's Review
"There are multiple reasons why you should love ARgENTUM's fragrances: With a commitment to use natural ingredients, ARgENTUM perfumes are sustainably sourced, without compromising on olfactory quality. ARgENTUM's perfumes are also a celebration of luxury craftsmanship, transforming each bottle into a masterpiece. So, be ready to enter a realm where magic unfolds when science meets poetry. And ask yourself: which archetype will be drawn to you?"
The ARgENTUM Perfumes
About ARgENTUM
ARgENTUM is an English cosmetics brand based on the properties of silver. In 2022, it launched natural niche fragrances with a mystical and esoteric approach: to create its fragrances, the brand draws inspiration from analytical psychology and Carl Jung's archetypes, with 12 psychological profiles represented in their collection. ARgENTUM fragrances are formulated with 99.5% ingredients of natural origin. ARgENTUM uses a patented technology called Water Plant Emulsion® which blends oil, water and fragrance to create a microemulsion on the skin. ARgENTUM's niche fragrances are formulated without alcohol or solvents, and are considered to be respectful of the skin's microbiome. ARgENTUM offers a unique approach to natural perfumery, combining high-quality ingredients with a philosophy based on archetypes.
