The image shows a close-up view of several perfume bottles for the niche perfume brand RANIA J, sold on online store SCENTISSIME; filled with an amber-colored liquid. The bottle have the letters

The Brand

Perfumer RANIA J imagines fragrances with no compromises. Her perfumes are not created in response to current trends or popular tastes, but to reflect the brand's vision and the authenticity of each ingredient.

This approach allows the house to propose fragrances that are timeless and have a unique character. This philosophy involves using noble and rare essences, respecting their richness and olfactory complexity.

Flacon de parfums Ambre Loup de RANIA J sur un fond gris
This is a  black and white photograph that captures the dramatic and textural qualities of a rocky, mountainous landscape. It is supposed to evoke the story on niche perfume brand RANIA J, sold on online store SCENTISSIME. The image is dominated by jagged, angular rock formations that appear to be weathered and eroded over time. The texture and patterns in the rock are highly detailed, with deep shadows and highlights creating a sense of depth and dimensionality.

The monochrome palette gives the scene a stark, minimalist quality, emphasizing the contrast between light and dark areas. There is a sense of solidity and permanence conveyed by the solid, unyielding nature of the rock formations. At the same time, the image suggests the dynamic processes of erosion and change that have shaped this rugged terrain over long periods of time.

Overall, the photograph has a powerful, almost abstract quality, inviting the viewer to focus on the intricate formal qualities of the landscape rather than any specific geographic location or features. The minimalist aesthetic and emphasis on texture and form create a sense of timelessness and monumentality.

The Story

As the great-granddaughter of a Middle Eastern spice merchant and the daughter of an entrepreneurial father who took his family from Jordan to Morocco and eventually settled in France, Rania's creations are evocative of the life she has lived.

Rania also lives by her convictions. At 39, she left behind a secure career to take the first step towards what we know today as RANIA J, the perfumer and the brand.

The Founder

The image shows a black and white portrait photograph of Rania Jouaneh the, founder of niche perfume brand RANIA J, sold on webstore SCENTISSIME. The woman is looking directly at the camera with a smile on her face. She has long, dark hair that partially covers her features, giving the image a slightly moody, mysterious quality. The background is blurred, suggesting the focus is entirely on the woman's face and expression. Without identifying the individual, the image conveys a sense of quiet introspection and emotional depth.

"I put my whole self into my creations. My fragrances are my way of connecting and communicating with others. Where words fail, the experience of fragrance invites us to join in the adventure, the exploration and the mystery of the unknown. This dance of the senses comes to life when the wearer embodies the story of each fragrance. Each fragrance is like a sensual carnival, where we try on different facets of our personality and dare to explore new ones."

Our Curator's Review

Forget ephemeral trends and standardized scents. This perfumery house doesn't follow the rules, it creates them. RANIA J is the embodiment of boldness, authenticity and uniqueness. Not content with simply perfuming your skin, their fragrance awakens your senses, awakens your memories, and invites you to dance with the stars. Imagine yourself in a boudoir. Perfumer RANIA J is there, whispering ancient secrets and stories of intrepid travellers. She is the confidence, the intimacy shared, the secret you treasure. Let yourself be taken away by this brand that whispers in your ear: "Come and discover me".

The RANIA J Fragrances

About RANIA J

Rania J is a French niche fragrance house founded by Rania Jouaneh. Described as an innovator and creator of modern, sophisticated, eco-friendly fragrances, Rania Jouaneh's passion for fragrances and scents has its roots in her childhood in the Middle East and Africa, where she was surrounded by the aromas of jasmine, spice markets, souks and African bazaars. Today, Rania J is a perfumer and nose in Paris, where the aromas of nature remain at the heart of her modern, sensual creations.