The Brand

Alexandre.j, a creative French designer with a flair for everything, imagines his fragrances with a single focus: creation.

A multidisciplinary French artist with a deep attachment to his homeland, he breaks free from the codes of traditional perfumery to offer his vision of beauty: a combination of luxurious packaging and exceptional fragrances.

His multicultural inspirations are evident in his creative process: mother-of-pearl bottles, glass paste stoppers, enamel medallions, pearl ornaments...

He has no hesitation in teaming up with other artists from different artistic backgrounds to promote ever more surprising co-creations.

The Story

Alexandre.J, a French designer, launched his brand in 2012 with a clear objective: to free himself from traditional perfumery to realise his own vision of beauty.

A multidisciplinary French artist with a deep attachment to his homeland, Alexandre.J also delves into other cultures to explore creative avenues that his imagination then transforms into new olfactory worlds.

He combines precious packaging with exceptional fragrances inspired by 20th century architectural art.

His latest creation, the Art Nouveau collection, offers exclusive fragrances with a unique identity, capable of arousing strong emotions thanks to the talent of the craftsmen around him.

The Founder

Alexandre J defies the conventions of traditional perfumery to present his unique vision of beauty: a fusion of luxurious packaging and extraordinary fragrances. This dandy loves to share his stories through words, notes and colours. Thirsty for knowledge, he is constantly learning. Each new experience is an opportunity for in-depth research, as this perfectionist seeks to understand the techniques used by artisans so that his ideas can take shape.

His multi-cultural inspirations are evident in the creative process: mother-of-pearl bottles, glass paste stoppers, enamel medallions, pearl ornaments... He never hesitates to team up with other artists from different artistic backgrounds to promote ever more surprising collective creations. An architect of materials and the senses, Alexandre J refuses to compromise, giving life to objects that stir the emotions.

The Art Nouveau Collection

The Art Nouveau collection is a quintet of exclusive, made-to-measure fragrances from around the world.

In association with Harrods, ALEXANDRE.J reinvents the Art Nouveau movement by transforming it into the ultimate luxury object. Each of the five fragrances has its own identity, a true reflection of the encounter between a designer with a passion for art and a department store like no other.