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The Brand
Elaïo means being far from the diktats of a coded, standardized world, offering a disruptive perfumery. Perfume, considered for decades as an act of seduction or even demonstration, with its powerful sillage and rich fragrances, now finds a new expression through Elaïo.
Imagined as an extension of the beauty ritual, Elaïo's roll-on perfume oils are applied and melt in the hollow of our skin, revealing all its secrets and offering a delicious skin-to-skin experience.
The Story
Under the impulse of Bérénice Cauchois, the brand's co-founder, Elaïo, (ἔλαιον, oil in ancient Greek), reinterprets the perfumery of yesterday with modernity and subtlety.
Elaïo is establishing itself as a new House of alternative perfumery. The brand has made the daring choice of oil for its fragrances, in a world where alcoholic perfumes dominate.
The delicacy of oil offers a more intimate, sensual fragrance experience where fragrance notes warm and exalt themselves in contact with the skin.
The first collection « Peau » was intuitively born from this idea. Five roll-on perfume oils that speak to the intimacy and poetry of the skin, with the common notes of White Musk, true olfactory imprints of the skin.
The Founder
As a child, Bérénice Cauchois was amazed by all smells that surrounded her with a strong preference for her grandmother’s powder, lipstick and the scent of pink wax. As a beauty enthusiast she studied at the renowned Françoise Morice school in Paris, then at L'ISIPCA in Versailles, where she worked for L'Artisan Parfumeur. Fascinated by the confidential perfumery she discovered, Bérénice secretly dreamed of creating her own perfume house one day. On the eve of her 30th birthday, Bérénice met perfumers Clémentine Humeau and Marie-Julie Hébert. The result was the brand's first perfume oils collection. Soon after, her younger sister Héloïse, an MBA graduate in web, joined her and ELAIO was born.
Fragrance for the skin, fragrance for the self. The "Peau" collection captures intimacy through emotions and moments in life. The alchemy between skin, oil and fragrance was the source of inspiration for this first collection, offering thousands of possibilities in olfactory creativity. Conceived as a beauty ritual, offering women and men a moment to themselves.
