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The Brand
ONSKAD, the first brand of ultra-confidential perfumes exclusively dedicated to women. It takes a detour with each edition of its fragrances to explore new territories that have rarely been approached or never explored before.
ONSKAD is, above all, a collection of memories from different eras, memories of women, and memories of exquisite perfumes. The mission of this French Maison is to create, for each fragrance, a series of bottles transformed into "Collector's" items through illustrations drawn by Monica Lind, a recognized artist in the world of fashion. She collaborates with some of the biggest names in luxury, including the American Vogue magazine.
The Story
With a Scandinavian resonance in its pronunciation, "Eun-Kad," ONSKAD is more than just a label; it is a fragrance adventure.
The brand name, ONSKAD, is a creation of the founder, born from a combination and deconstruction of letters, assembled and disassembled to give rise to the birth of its perfume signature. The initial stages of this sublime adventure named ONSKAD emerge as if by fate. Its origin is Swedish, signifying the desire for something, expressing the hope that dreams become reality. Since her tender childhood, the creator envisioned herself at the helm of her own fragrance house. She sensed it, breathed it, and today she lives it.
ONSKAD stirs the world of fragrance, with the intention to shock and disrupt the consensual codes of niche perfumery that have become overly conventional. The message of ONSKAD is universal, an announcement for women worldwide. "I don't know any woman who does not soften at the thought of an era or a female legend."
Its first collection, "Rétrospective," explores different atmospheres, allowing a journey through the bygone times of the 1930s, 1950s, and 1980s. The brand's latest collection, "Fashion Icon," pays tribute to three women who unwittingly became icons—women who shaped the world of fashion.
The Founder
At first, Virginie Dhoye preferred to remain in the shadows and draw the light towards the two artists who accompanied her on this wonderful adventure. Today, she reveals herself without restraint and with detachment, the gaze of others being of little importance to her.
Virginie Dhoye has devoted herself entirely to designing her world, inhabited by a resolute spirit. She has built her brand without fear of being the antithesis of what was being created around her.
Over 20 years working in the perfume industry, her passion is intact as it was on the first day. Curiosity and a love of perfume, no doubt. Even as a child, she was intoxicated by sophisticated olfactory finery, very feminine and thundering, with fragrances signed by American and French designers.
Behind her cool demeanour lies a woman of passion and unsettling frankness, a workaholic. An obsession with work, or work as an obsession.
What’s New
NEW COLLECTION
"Fashion Icon"
Fashion Icon pledges to perpetuate the myth of its three exceptional olfactory DNA strands, embodying icons who have become muses for some of us.
The initial idea was conceived: that these perfumes have been or would have been worn by these iconic figures.
A single spray, and you'll be enveloped in their uniquely distinctive aura.
"I selected ONSKAD because of the personality of Virginie Dhoye, a woman with a passion for fashion photography and edgy fragrances. Inspired by the icons and decades that have marked the history of fashion and perfumery, she presents fragrances with powerful, racy temperaments that shake up the consensual codes of niche perfumery. ONSKAD is also a Scandinavian-sounding name, meaning the desire for something, for a dream to come true. It's a name that combine elegance, boldness and character, inviting you to unleash your inner icon!"
A brilliant nod to fashion, where each perfume highlights a distinctive detail in the unmistakable style of each icon who has become a true ambassador of her own fashion. Conceived by a trio of women, the synopsis unfolds: "The Untamed" draws inspiration from the mysterious figure of French fashion, Mademoiselle... She ascended to the pinnacle of the Parisian stage. "The Impeccable" emanates from Diana... encapsulating the entire story of this British legend that will forever remain in our hearts."The Unbridled" is inspired by Anna's aspirations... the eminent editor of the most important fashion magazine. The great Priestess revealed in the spotlight.
A flashback that promises to relive the Thirties, Fifties, and Eighties. With this collection, the creator embarked on a journey through each era, drawing inspiration from the grand archetypes of French perfumery. Powerful fragrances that remain true over time. These decades are suspended moments, and three distinct fragrances join the scene to fill a void, evoking memories of joyous times. Each scent captures the essence of an era, creating a timeless and authentic olfactory experience.
