FO'AH celebrates France, the cradle of modern perfumery, and the Middle East, a land of enchanting scents, through fragrances created around an exclusive note: the scent of the palm tree as it blooms.
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FO'AH Perfumes is a French niche perfume brand but born at the confluence of the Middle East and France. Combining the best of both worlds of perfumery, it offers a collection of perfumes sharing a common note: the scent of the blossoming palm tree. FO’AH celebrates two major perfume cultures: France, the cradle of modern perfumery, and the Middle East, a land of captivating scents. At the roots of FO’AH is the meeting of Émilie Dewell, a young radiant woman whose olfactory education took place among the flowers of Grasse, and His Excellency Abdulla Al-Masaood, belonging to one of the oldest families of Abu Dhabi. Their origins and stories, different but united around a shared passion for perfumes, fostered a friendship as strong as it was unexpected. Naturally, they had the idea to found a perfume house that would express a vision of perfumery open to the world, generous, and curious about all influences.