Portrait of Rania Jounaeh, founder of RANIA J

Originally from Jordan, the founder of the niche perfume brand RANIA J embodies both the way in which perfumery can seize a destiny and the perfect alliance between oriental tradition and contemporary innovation in the expression of this art. Her atypical path, marked by passion and determination, has shaped a remarkable career, propelling her name among the creators of singular and demanding niche fragrances.

A path strewn with discoveries and reflections

After exploring various professional horizons, from business management to the tourism sector, Rania Jouaneh felt a deep calling towards an olfactory destiny. It was in her late thirties that she decided to train in perfumery at Cinquième Sens, in Paris, firstly out of sheer curiosity, then driven by a growing passion and an avid curiosity to explore new sensory territories. What began as an innocent exploration quickly turned into an irrepressible vocation, leading her to fully embrace her calling and plunge headlong into the world of niche fragrances by creating her own eponymous brand: RANIA J.

The Awakening of an Olfactory Sensibility

Right from the start, Rania revealed an innate talent for the art of perfume composition. Her olfactory sensitivity, forged by years of observation and immersion in the nuances of the raw materials she grew up with, as the granddaughter of a spice merchant, proved to be her most precious asset. For her, creating a fragrance is much more than simply assembling ingredients; it's an act of creation in which each note tells a story, each accord evokes an emotion.

Creative Alchemy: Between Graces and Challenges

The process of creating a fragrance for Rania is a veritable alchemy. Moments of grace, such as when Oud Assam took shape in a single afternoon, contrast with more complex challenges, such as the laborious development of Rose Ishtar. For her, each fragrance is the reflection of meticulous work and in-depth reflection, where each raw material is carefully selected for its authenticity and quality.

A never-ending quest for the essence of fragrance

For Rania Jouaneh, creating a niche fragrance is not just an exercise in olfactory composition, but a veritable quest for essence. Each fragrance must carry a soul, a unique identity that transcends mere olfactory notes. It is this constant search that has shaped his signature style, combining creative audacity with respect for the traditions of perfumery.

A deep respect for nature and craftsmanship

Respect for the terroir and craftsmanship is at the heart of Rania Jouaneh's approach. Her dream is to work directly with the producers of natural essences, to preserve the very essence of perfumery. For her, each fragrance is an ode to nature, a celebration of the sensory riches the earth has to offer.

Captivating creations, blending subtlety and universality

Rania Jouaneh's fragrances captivate with their distinctive atmosphere and enchanting subtlety. They transcend cultural and geographical boundaries, inviting everyone on a unique and personal sensory journey. Although her fragrances are presented as unisex and her clientele is predominantly male, her creations also appeal to some women, underlining the universality of her inspiration.

Fragrances like Stories

Each of Rania Jouaneh's fragrances tells a story, a memory engraved in the very essence of the perfume. And if her creations sometimes evoke the Orient, it is first and foremost to share with the world the olfactory treasures of her origins, the bewitching aromas of her childhood.

Through her creative work for the brand she created, Rania Jouaneh demonstrates her undisputed talent and unwavering passion for the art of fragrance.