FLAIR and beyond: The Inspired Journey of Amélie Bourgeois

Amélie Bourgeois and Anne-Sophie Behagel, co-founders of Studio Flair

For Amélie Bourgeois, perfume is much more than a technical arrangement: it's a fragment of emotion, of identity, a piece of intimate history. She remembers a key moment in her childhood, when the smell of the woody dunes of the Landes mixed with the salty breeze of the Atlantic coast left a deep impression on her. Today, she is a leading figure in independent perfumery, and co-founder of the FLAIR creative studio, a place where she brings to life unique creations, shaped by her memories and a sharp sense of daring accords.

The First Steps of an Olfactory Artist

Amélie Bourgeois grew up in an environment rich in sensations and olfactory discoveries. It was the flower-filled fields of Picardy and the landscapes of the South-West that imbued her imagination, giving her a unique olfactory vocabulary even before she embraced perfumery. She studied cosmetology, where she discovered the basics of formulation and, soon, her first love for olfaction. Her career path really blossomed when she joined Cinquième Sens, the perfumery school founded by Monique Schlienger, where she honed her craft by working with experts, awakening a passion that would become her preferred language.

A Passion for Noble Ingredients

Amélie Bourgeois' style is distinguished by its narrative depth and acute sense of texture. She is particularly fond of ingredients that bring a raw, sensory authenticity, such as vetiver, amber resins and dark woods. She likes to build her creations around tangible emotions, as in Rouge Smoking by BDK Parfums, where cherry and tonka bean mingle in a sensuality that evokes bittersweet memories, or Les Jeux sont Faits for Frapin, where the rum accord reveals an enveloping, mischievous depth. Each fragrance tells a story, conveying a fleeting emotion or image through carefully chosen and refined accords, as we can see with the bewitching Sinaï, which she created for niche perfume house BADAR.

Dynamic and fruitful collaborations

Over the years, Amélie Bourgeois has collaborated with renowned niche houses such as Jovoy, Les Liquides Imaginaires and Alexandre J, adding her signature narrative to each project. Her exchanges with the artistic directors of these brands reveal a fertile creative dynamic: with David Benedek of BDK Parfums, for example, she shares a vision of perfumery as an intimate narrative, where each note is designed to evoke a specific sensation.

These collaborations, marked by great artistic freedom, allow Amélie to create works that resonate with the values of each house, while infusing them with her own unique stamp.

Perfume as an Emotion

For Amélie Bourgeois, perfume is a medium, a vector of emotions and stories that everyone can make their own. Her creations, guided by a deep respect for craftsmanship and raw materials, transcend simple composition to become immersive experiences. A pioneer in the narrative approach to contemporary perfumery, she is helping to redefine perfume as an immersive art form. Through her work at FLAIR, she encourages experimentation and innovation, offering a unique interpretation of modern perfumery, where each fragrance is a window onto a world of emotions.

Outside work, Amélie finds inspiration and balance in nature, travel and art. A keen observer, she appreciates the aesthetics of simplicity and looks for new ideas in every detail of her daily life to incorporate into her creations. A true enthusiast, she also supports young designers and aspires to a future in perfumery that is more respectful of the environment, with particular attention paid to the origin of ingredients.

To discover the creations of Amélie Bourgeois and immerse yourself in her rich and captivating world, SCENTISSIME invites you to explore a selection of her fragrances. Experience a perfumery where emotion is distilled in every drop, with the assurance of an exceptional service: free delivery, free returns, and expert assistance to find the fragrance that suits you.